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5 steps to create products that sell on Etsy! Step 1 -Perfect Customer profile

Learn how to identify your business niche so you market to them online with confidence and make more money from your craft business.
If you want to improve your sales on Etsy follow these 5 steps to create products that sell on Etsy! Step 1 - create a Perfect Customer profiles. Learn how to identify your business niche so you market to them online with confidence and make more money from your craft business. #howtosellonetsy #howtosellonetsy #customerprofiletemplate #handmadebusiness #creativebusiness #bloomsolopreneur

In the following 5 blog posts, I am going to go through the 5 steps you need to follow to make products that sell like crazy on Etsy.
The five steps are:

  1. Create a customer profile to understand why your customer will want to buy your product
  2. Use your customer profile to create a product press briefing BEFORE you create your product.
  3. Take photos that are better than your competition.
  4. Find keywords that are relevant to both your product and customer.
  5. Write a description that uses your customer profile to sell to their emotional reason for buying.

Step 1. Create a customer psychographic profile to understand why your customer will want to be buying your product

The way to get really devoted customers is to sell to people who really WANT your product.

Obvious right!

But finding the perfect customer in the first place is the key.

Let’s be clear, what works for others, and more specifically your competitors, does not necessarily have to be the same for you. There may be some cross over, but one of the things that make your business unique may also be the reason why you can attract different customers.

So don’t think you have to replicate what everyone else is doing, create your own audience.

Your perfect customer is unique to you and your business, and you must do everything within your shop to target your perfect customer. Getting SUPER clear on who your target audience is will really help your business grow.

You can’t be everything to everyone, so don’t even try to be. Focussing on a narrow market makes it easier to gain traction. Having a highly targeted customer or niche means you can speak their language and create meaningful content aimed at them. This builds trust and credibility.

So take this opportunity to define your Perfect Customer.

I have created a template for you to identify what makes your perfect customer unique to you. You can grab it here.

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Hi there lovely

I’m Nicola, lover of all things colourful and a garden obsessed planning addict!

My main goal is to help overwhelmed creative solopreneurs gain confidence, business skills and a whole heap of motivation so that they can set forth on their creative adventures with all of the tools they need to build a profitable online business.

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